Vice President, Marketing
About Us
Highland Electric Fleets is the market leader in vehicle electrification-as-a-service, focusing on school, municipal, and other government agency fleets. We’ve done the most, and largest, deals in our space and we are growing rapidly. Our full-service offering reduces the cost and complexity of electrification, making it easy and affordable to transition from diesel to electric, today, and accelerating a key element of the clean energy transition.
Our mission is to eliminate the barriers to better student health and cleaner air. We aim to mitigate risk for our customers, increase EVSB market penetration, and deliver positive impacts across a broad spectrum of stakeholders, including students, communities, school districts, fleet operators, manufacturers, and utilities.
Vice President, Marketing
Location: Remote/Hybrid
Employment: Full Time
Description:
The VP Marketing will play a key role in building Highland’s brand awareness, driving customer and stakeholder engagement, and cementing the company’s position as the leading name in fleet electrification in North America.
Among other things, the VP of Marketing will: Use integrated marketing principles to create and execute engaging marketing and advertising campaigns and assess their efficacy; Lead message development and product marketing; Collaborate with other executives to make high-level decisions regarding marketing budget and products; Build Highland and its’ executives thought leadership with key stakeholders, including customers, partners, suppliers, and the financial community; Create and maintain a successful brand and image that attracts customers to the Highland business model.
Responsibilities
Brand: Developing brand strategies, promoting brand growth and expansion, implementing brand plans, and using a variety of data to drive volume and profitability.
Marcom: Creating and managing all marketing materials, PR, and collateral in line with brand direction. Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc. Overseeing content marketing program strategy and implementation. Tracking the effectiveness of various campaigns and course corrections as required.
Digital marketing: Developing digital channels and leverage them to drive brand awareness and generate leads.
Product marketing and sales enablement: Working closely with sales, market development and origination teams to assess needs, resolve challenges and present solutions to support customer acquisition and retention.
Event strategy and management: Formulating and implementing event activation strategies and tactics (event plans) that ensure goals and objectives are met.
Advertising: Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media. Negotiate advertising contracts. Evaluate the look and feel of websites used in campaigns or layouts.
Strategic partnership management: Collaborating with external stakeholders, including OEMs, dealers, advocacy groups, NGOs, etc. on joint marketing, sponsorship, or advocacy campaigns.
KPI management and reporting: Using integrated marketing principles to track corporate KPIs and department budget; tracking, analyzing, and reporting results.
Thought leadership / Strategy : Managing staff Thought Leadership efforts, in the creation of high quality, timely and high-impact outputs. Promoting an environment of shared success and team-work, connecting staff with peers across different practices and consulting areas.
Hire and scale team: Training and nurturing team development.
Skills
15+ years of marketing experience
Successful track record in senior marketing roles
Excellent leadership, interpersonal, and decision-making skills
Experience with marcom, branding, product marketing and integrated marketing principles
Exceptional written and verbal communication skills
Proven ability to plan and manage budget
Bachelor’s degree in Marketing, Communications or relevant field (MBA preferred)
Benefits
- A competitive base salary
- Stock compensation
- 401(k) and 401(k) match
- 100% paid medical, dental, vision and life insurance
- Generous vacation, sick time, and holiday time off
- Performance-based bonus program with a leading, high growth entrepreneurial company
Renumeration
Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training